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5 excellent tips for understanding VODKA

Home » Blog » 5 excellent tips for understanding VODKA<br>The seduction of Vodka starts in the brain<br>What one imagines, presumes and knows about each brand is a controlled sensorial construct that speaks before the drink can say something.<br>That’s a novelty; hence vodka is the current, modern drink with an ample sample of consumers. You choose the segment in which you want to be, and go there.<br>This doesn’t happen with other categories of famous drinks in which are required years…

Why I Don’t Drink Budweiser…and Why I’m Not Alone

Budweiser has always been far more about marketing than beer. The founder of Anheuser Busch, Adolphus Busch, refused to drink his own brew, calling it “that slop” (he was German, of cou…

10 Great Underrated Whiskeys You Need to Know About

A too-cautious approach to buying booze might be causing you to miss out on something great, like these underrated whiskeys.

Breakthru Beverage Group Appoints Chad Stone as VP, Business Transformation and New Frontiers

NEW YORK – Breakthru Beverage Group, a leading North American beverage distributor with operations across the United States and Canada, has announced the appointment of Chad Stone as Vice President, Business Transformation &amp; New Frontiers, effective January 1, 2022. In this new role, Chad will round out Breakthru’s strategy hub with focus on new and emerging areas of growth related to consumers’ evolving preferences of what…

10 Non-Alcoholic Beers That Are Actually Worth Drinking

Non-alcoholic beer has come a long way, but has it come long enough? Here are the NA beers you might actually enjoy.

What Your Beer Choice Says About You

The highly unscientific opinions of these three BuzzFeed Fellows who drink a lot of beer.

The Soft Drinks Industry Responds to Pressure to Become Healthier

Public policy makers and consumers have putting pressure on the soft drinks industry to take responsibility for their role in public health issues.

Guidelines issued for non-alcoholic drink ads to avoid ‘confusion’

Non-alcoholic product variants should not target children, watchdog rules dictate

Salty, sour, spicy, bitter: Will soft drinks ever go beyond sweet?

Will ‘sweet’ always be superior in the soft drink category? Or will consumers embrace the whole world of senses and suss out alternative tastes?

Can Discouraging Soft Drinks Encourage Happier Workers?

Mounting evidence shows regular consumption of both the sugar containing and diet varieties of these drinks are linked to significant health problems.

Can you guess the names of the classic soft drink mascots?

Soft Drinks and Health and Wellness Can Coexist in the U.S. Alcohol Space

Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space. And amid the juxtaposition of the sober-curious consumers and the premium...

Does Tasty Non-Alcoholic Beer Exist? We Dare Say It Does

Not in the mood for a beer buzz? These non-alcoholic beers taste just like the real deal -- without the hangover.